Tag Archives: search

Why Search Is Special

Advertisers are extremely thrilled when search works because it REALLY works, but baffled and discouraged when it fails. The core misunderstanding of how to manage search and why it should be managed differently is why it fails. Search is special … Continue reading

Posted in Search Marketing | Tagged , | Comments Off on Why Search Is Special

Okay, no, search isn’t sexy

I’ve been sitting in a lot of marketing meetings lately. The kind where clients demand the “big idea” from agency participants and look to the online media team to come up with something magical. Only I’m not really a full-fledged … Continue reading

Posted in PPC, Search Marketing | Tagged | Comments Off on Okay, no, search isn’t sexy