search marketing

You don’t need me anymore, or do you?

This post by Larry Kim of Certified Knowledge got me thinking about the disparity between PPC budgets, and how much time people spend obsessing over their PPC campaigns and what it all means for me, a third party PPC consultant. I mean, it’s all about me, isn’t it? Or is it? To sum up: Larry states that not all AdWords campaigns are created equal (budget-wise). As such, you can’t expect