Tag Archives: reporting

PPC Reporting and the joy of data visualization

All data tells a story. One of the biggest challenges with search marketing data is that there’s just so darn much of it, so it’s often overwhelming trying to figure out how to extract meaningful information. I’ve just finished a … Continue reading

Posted in PPC | Tagged , | Comments Off on PPC Reporting and the joy of data visualization

Top 3 Tools for the DIY Adwords Advertiser

There are many reasons why businesses outsource the management of paid search, but for small businesses with small budgets, the tools are there to create and launch a Google campaign within minutes (well, okay, I advise against launching a campaign … Continue reading

Posted in Adwords, PPC, Search Marketing | Tagged , , | Comments Off on Top 3 Tools for the DIY Adwords Advertiser