quality score

Decoding AdWords Quality Score

Quality Score is Google’s way of measuring the relevance of a keyword you’re bidding on in AdWords to your ad’s copy and your landing page copy. As Craig Danuloff wisely said at SMX Advanced in Seattle last June, “Quality Score is a secret sauce that Google uses so we don’t know what the hell is going on.” Truer words were never spoken. But this doesn’t help to decode the quality