Tag Archives: ppc

Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

Posted in Adwords, PPC, Search Marketing | Tagged , | Comments Off on Explaining Paid Search to Everyone’s Mom, Including Mine

Five Things You Should Do Before Launching a Paid Search Campaign

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an Adwords account, fund it, create your first campaign and launch. Google, in particular, has been aggressively targeting small businesses by providing $100 coupons and vouchers … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on Five Things You Should Do Before Launching a Paid Search Campaign

PPC Reporting and the joy of data visualization

All data tells a story. One of the biggest challenges with search marketing data is that there’s just so darn much of it, so it’s often overwhelming trying to figure out how to extract meaningful information. I’ve just finished a … Continue reading

Posted in PPC | Tagged , | Comments Off on PPC Reporting and the joy of data visualization

PPC Confessional: What Sex Toys Taught Me about Paid Search

Did I get your attention? No? How about now: That is the logo of the best client I’ve ever worked with, and I’m not just saying that for brownie points because, alas, my time with them is finally coming to … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on PPC Confessional: What Sex Toys Taught Me about Paid Search

10 (Paid) Search Marketing Predictions for 2011

Google will get rid of live employees entirely. Adwords customer service will be provided by heavily interlinked, redundant help files which give only vague, cursory explanations and ultimately link back to old Webmasterworld.com forum posts (thus resolving any and all … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on 10 (Paid) Search Marketing Predictions for 2011

An Essential PPC Marketing Checklist

Keyword advertising on Google, Yahoo and other search engines is paid media. But I think new advertisers often fail to plan for this expense, particularly if they’re planning to spend less than $1000/month. But even $50/month adds up – that’s … Continue reading

Posted in PPC | Tagged , | Comments Off on An Essential PPC Marketing Checklist