Tag Archives: paid search

Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

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Five Things You Should Do Before Launching a Paid Search Campaign

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an AdWords account, fund it, create your first campaign and launch. Google, in particular, has been aggressively targeting small businesses by providing $100 coupons and vouchers … Continue reading

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10 (Paid) Search Marketing Predictions for 2011

Google will get rid of live employees entirely. AdWords customer service will be provided by heavily interlinked, redundant help files which give only vague, cursory explanations and ultimately link back to old Webmasterworld.com forum posts (thus resolving any and all … Continue reading

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Why Search Is Special

Advertisers are extremely thrilled when search works because it REALLY works, but baffled and discouraged when it fails. The core misunderstanding of how to manage search and why it should be managed differently is why it fails. Search is special … Continue reading

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