A search marketer’s view on Facebook ads

This post by Glenn Engler on DigiDay Daily titled, Facebook Fans are Worthless motivated me to update my neglected blog with my own two cents. I agree with the post on many levels except, perhaps, the title. I don’t like making blanket statements about one specific tactic, I just don’t. Online trends come and go, but the following statements will never be true: Email marketing is dead Search marketing offers