Keyword advertising on Google, Yahoo and other search engines is paid media. But I think new advertisers often fail to plan for this expense, particularly if they’re planning to spend less than $1000/month. But even $50/month adds up – that’s $600 after a year! (hooray for grade school math!!) Why give Google any money at all if you don’t plan to maximize your investment in the traffic you’re paying for?
February 2, 2010