Essential Info About the Yahoo-Bing Transition for PPC Advertisers

Change is hard, folks. I know it. You know it. But we can’t put off the inevitable any longer. It’s time to deal with the Yahoo/Microsoft search alliance and the upcoming impact it has on your PPC campaigns. I’m going to stay away from the organic side of things, but here’s a handy post on Yahoo’s blog that provides more info on that if you want to dig in. First,