Tag Archives: adwords

A little help here

Dear Adwords Customer Support, You don’t know me so, first, let me introduce myself. I am an advertiser that has spent anywhere from $14,000 to $70,000 on Adwords over the past 90 days. To put it another way, I’ll spend … Continue reading

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PPC Confessional: What Sex Toys Taught Me about Paid Search

Did I get your attention? No? How about now: That is the logo of the best client I’ve ever worked with, and I’m not just saying that for brownie points because, alas, my time with them is finally coming to … Continue reading

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Top 3 Tools for the DIY Adwords Advertiser

There are many reasons why businesses outsource the management of paid search, but for small businesses with small budgets, the tools are there to create and launch a Google campaign within minutes (well, okay, I advise against launching a campaign … Continue reading

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Adwords Tip of the Day – Separate Content Targeting

Is your content campaign taking over your budget? Here’s a quick “best practice” tip – separate content targeting from keyword targeting. This is easiest to do in the Adwords editor. Just copy the campaign you want to separate and paste … Continue reading

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