Category Archives: Social

Adwords Meets YouTube

Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable and advertisers pay on a cost per view basis. FUN … Continue reading

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A search marketer’s view on Facebook ads

This post by Glenn Engler on DigiDay Daily titled, Facebook Fans are Worthless motivated me to update my neglected blog with my own two cents. I agree with the post on many levels except, perhaps, the title. I don’t like … Continue reading

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What is paid social?

That was Then I’ve been a PPC marketer, almost exclusively, for about five years. Before that I managed online media including paid search and before that (in the late 90’s early 00’s), I was an SEO/copyeditor who occasionally booked travel … Continue reading

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