Category Archives: Search Marketing

5 Classic Signs Your Adwords Campaign Suffers from Neglect

In 2002 when Adwords was still a relatively new phenomenon, Google’s revenue was roughly 400 million dollars (as reported by Statista). Now, thirteen years later, Adwords is practically a household name (if your house happens to be an ad agency). … Continue reading

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An Expert inEverything or Nothing?

I’ve made a choice to focus on paid search management. That’s pretty much all I do all day – manage paid search campaigns. Even so, my clients inevitably ask me what else I can do for them. I get this … Continue reading

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All We Are Saying, Is Give Bing a Chance…

I’ve recently found myself in the not-so-unique position of trying to convince a client to test out keyword advertising on Adcenter (Bing & Yahoo). After over a decade running campaigns on all three of the top search engines (remember when … Continue reading

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Prepare for Landing

A recent post on Search Engine Land titled, “Death to the Cliche Landing Page” by Scott Brinker got me thinking about a few recent conversations I’ve had with business owners who are interested in testing paid search, but haven’t put … Continue reading

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Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

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Five Things You Should Do Before Launching a Paid Search Campaign

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an Adwords account, fund it, create your first campaign and launch. Google, in particular, has been aggressively targeting small businesses by providing $100 coupons and vouchers … Continue reading

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What I’ll be Searching for in 2012 (and where)

The Internet has changed a lot over the last ten years and, as a search marketer, I’d have to be blind not to notice how that has influenced searcher behavior. But what does that mean, exactly? Well.. I’m a searcher, … Continue reading

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Infographic: Peering into the mind of a searcher

What do you get when you marry search statistics with really cool graphics? THIS: Here’s a summary of what I find most interesting: 46% of searchers fall into the “give me exactly what I asked for category” – this speaks … Continue reading

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Your Campaign is Doomed from the Start If…

Words of advice. Words of experience. Heed them, or you will strangle your lovely PPC flower before it ever has a chance to bloom. Your campaign is doomed from the start if… Your daily budget is carved up into too … Continue reading

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You don’t need me anymore, or do you?

This post by Larry Kim of Certified Knowledge got me thinking about the disparity between PPC budgets, and how much time people spend obsessing over their PPC campaigns and what it all means for me, a third party PPC consultant. … Continue reading

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