Category Archives: PPC

5 Classic Signs Your Adwords Campaign Suffers from Neglect

In 2002 when Adwords was still a relatively new phenomenon, Google’s revenue was roughly 400 million dollars (as reported by Statista). Now, thirteen years later, Adwords is practically a household name (if your house happens to be an ad agency). … Continue reading

Posted in Adwords, PPC, Search Marketing | Comments Off on 5 Classic Signs Your Adwords Campaign Suffers from Neglect

An Expert inEverything or Nothing?

I’ve made a choice to focus on paid search management. That’s pretty much all I do all day – manage paid search campaigns. Even so, my clients inevitably ask me what else I can do for them. I get this … Continue reading

Posted in PPC, Search Marketing | Comments Off on An Expert inEverything or Nothing?

All We Are Saying, Is Give Bing a Chance…

I’ve recently found myself in the not-so-unique position of trying to convince a client to test out keyword advertising on Adcenter (Bing & Yahoo). After over a decade running campaigns on all three of the top search engines (remember when … Continue reading

Posted in Bing, PPC, Search Marketing | Comments Off on All We Are Saying, Is Give Bing a Chance…

FAQ: How much should you spend on paid search?

Welcome to the first post in my new blog category, “frequently asked questions.” Aren’t you excited? I know I am! My very first question comes at me at least twice a week from various sources, so it makes sense to … Continue reading

Posted in FAQ, PPC | Comments Off on FAQ: How much should you spend on paid search?

Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

Posted in Adwords, PPC, Search Marketing | Tagged , | Comments Off on Explaining Paid Search to Everyone’s Mom, Including Mine

Five Things You Should Do Before Launching a Paid Search Campaign

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an Adwords account, fund it, create your first campaign and launch. Google, in particular, has been aggressively targeting small businesses by providing $100 coupons and vouchers … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on Five Things You Should Do Before Launching a Paid Search Campaign

PPC Reporting and the joy of data visualization

All data tells a story. One of the biggest challenges with search marketing data is that there’s just so darn much of it, so it’s often overwhelming trying to figure out how to extract meaningful information. I’ve just finished a … Continue reading

Posted in PPC | Tagged , | Comments Off on PPC Reporting and the joy of data visualization

PPC Confessional: What Sex Toys Taught Me about Paid Search

Did I get your attention? No? How about now: That is the logo of the best client I’ve ever worked with, and I’m not just saying that for brownie points because, alas, my time with them is finally coming to … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on PPC Confessional: What Sex Toys Taught Me about Paid Search

A quick, easy way to monitor quality score and minimum bid changes

So, am I the only one who thinks that Google needs to provide advertisers with a way to easily compare quality score and minimum bid changes via a convenient report within Adwords? I can’t be the ONLY one! I finally … Continue reading

Posted in Adwords, PPC | Tagged | Comments Off on A quick, easy way to monitor quality score and minimum bid changes

10 (Paid) Search Marketing Predictions for 2011

Google will get rid of live employees entirely. Adwords customer service will be provided by heavily interlinked, redundant help files which give only vague, cursory explanations and ultimately link back to old Webmasterworld.com forum posts (thus resolving any and all … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on 10 (Paid) Search Marketing Predictions for 2011