Category Archives: PPC

5 Classic Signs Your AdWords Campaign Suffers from Neglect

In 2002 when AdWords was still a relatively new phenomenon, Google’s revenue was roughly 400 million dollars (as reported by Statista). Now, thirteen years later, AdWords is practically a household name (if your house happens to be an ad agency). … Continue reading

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All We Are Saying, Is Give Bing a Chance…

I’ve recently found myself in the not-so-unique position of trying to convince a client to test out keyword advertising on Adcenter (Bing & Yahoo). After over a decade running campaigns on all three of the top search engines (remember when … Continue reading

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An Army of (not) One

An article by Saya Weissman titled, “Why it’s not such a bad thing to get fired from your agency job,” caught my attention today. I read it with a lot of snorting and nodding (good thing I work from home). … Continue reading

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FAQ: How much should you spend on paid search?

Welcome to the first post in my new blog category, “frequently asked questions.” Aren’t you excited? I know I am! My very first question comes at me at least twice a week from various sources, so it makes sense to … Continue reading

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Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

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Five Things You Should Do Before Launching a Paid Search Campaign

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an AdWords account, fund it, create your first campaign and launch. Google, in particular, has been aggressively targeting small businesses by providing $100 coupons and vouchers … Continue reading

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PPC Confessional: What Sex Toys Taught Me about Paid Search

Did I get your attention? No? How about now: That is the logo of the best client I’ve ever worked with, and I’m not just saying that for brownie points because, alas, my time with them is finally coming to … Continue reading

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A quick, easy way to monitor quality score and minimum bid changes

So, am I the only one who thinks that Google needs to provide advertisers with a way to easily compare quality score and minimum bid changes via a convenient report within AdWords? I can’t be the ONLY one! I finally … Continue reading

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10 (Paid) Search Marketing Predictions for 2011

Google will get rid of live employees entirely. AdWords customer service will be provided by heavily interlinked, redundant help files which give only vague, cursory explanations and ultimately link back to old Webmasterworld.com forum posts (thus resolving any and all … Continue reading

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Essential Info About the Yahoo-Bing Transition for PPC Advertisers

Change is hard, folks. I know it. You know it. But we can’t put off the inevitable any longer. It’s time to deal with the Yahoo/Microsoft search alliance and the upcoming impact it has on your PPC campaigns. I’m going … Continue reading

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