Online Marketing Strategy

The Benefit of Planning

When I first started out in the digital marketing world, there was a disconnect between the agency side of the business and the client side. The agency was frenetic, fast paced, and burn-the-midnight-oil intense because of deadlines (real or imagined) that HAD to be met no matter what (I still cringe at the concept of arbitrary deadlines). Clients seemed more relaxed, prone to leaving work at a luxurious 5 or