Learn with Google – Recap Part Deux

Okay, people, LET’S TALK TACTICS. Learn With Google happened nearly two weeks ago (and I’m still loving my Android tablet), and it’s high time I recapped some of the great thing things I learned for the benefit of my ones of readers. Ah Ha Moment #1: Test Conversion Optimizer On Display Briefly, in case you don’t know, Google’s Conversion Optimizer is a setting that can be applied at the campaign

Learn With Google Recap

Yesterday I attended a “Learn with Google” event in Miami and boy howdy did I come away with a lot of ideas to implement and test. I also learned how the other half lives. You know, the half with dedicated reps who love them and pay attention to them. ASIDE: I’m beginning to feel a bit like a Google stalker here. PAY ATTENTION TO ME. Love Me. LOVE MEEEE! So,

Decoding AdWords Quality Score

Quality Score is Google’s way of measuring the relevance of a keyword you’re bidding on in AdWords to your ad’s copy and your landing page copy. As Craig Danuloff wisely said at SMX Advanced in Seattle last June, “Quality Score is a secret sauce that Google uses so we don’t know what the hell is going on.” Truer words were never spoken. But this doesn’t help to decode the quality

This just in, Google has too much time on its hands

I’d just like to say thank YOU very much Google, for making me think I had a horrible virus which was somehow turning the Google brand name into the strange and foreign-sounding word…Topeka. Why do I fall for this crap every year? I may just have to make Bing my new home page. You heard me right. Oh, just WATCH me! *grumbles off*