Category Archives: Google

Learn with Google – Recap Part Deux

Okay, people, LET’S TALK TACTICS. Learn With Google happened nearly two weeks ago (and I’m still loving my Android tablet), and it’s high time I recapped some of the great thing things I learned for the benefit of my ones … Continue reading

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Learn With Google Recap

Yesterday I attended a “Learn with Google” event in Miami and boy howdy did I come away with a lot of ideas to implement and test. I also learned how the other half lives. You know, the half with dedicated … Continue reading

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A little help here

Dear Adwords Customer Support, You don’t know me so, first, let me introduce myself. I am an advertiser that has spent anywhere from $14,000 to $70,000 on Adwords over the past 90 days. To put it another way, I’ll spend … Continue reading

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Adwords Customer Service – What You Need to Know

I recently had a very old conversation with a very new client. In fact, it’s the same chat that has played out over and over through the years pretty much since Google launched Adwords in 2002. In this case, it … Continue reading

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Google raises the bar, and knocks me in the forehead

I guess I should thank Google for their recent announcement about the Certified Adwords Partner program, which I actually think is a great way for them to acknowledge the very large role we SEM agency types have had in their … Continue reading

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Decoding Quality Score

Quality Score is Google’s way of measuring the relevance of a keyword you’re bidding on in Adwords to your ad’s copy and your landing page copy. As Craig Danuloff wisely said at SMX Advanced in Seattle last June, “Quality Score … Continue reading

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This just in, Google has too much time on its hands

I’d just like to say thank YOU very much Google, for making me think I had a horrible virus which was somehow turning the Google brand name into the strange and foreign-sounding word…Topeka. Why do I fall for this crap … Continue reading

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