Category Archives: Adwords

5 Classic Signs Your Adwords Campaign Suffers from Neglect

In 2002 when Adwords was still a relatively new phenomenon, Google’s revenue was roughly 400 million dollars (as reported by Statista). Now, thirteen years later, Adwords is practically a household name (if your house happens to be an ad agency). … Continue reading

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Dear Doctor, You’re Doing it Wrong – Paid Search for Physicians

The changing healthcare landscape has contributed to the need for more and more physicians to reach beyond their advertising comfort zone (namely print media and occasional radio spots), and try to find people online. To this end, search engines are … Continue reading

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Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

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Adwords Meets YouTube

Last October, Google announced the introduction of TrueView Video ads on its agency blog. This is a format that shows ads in-stream in a YouTube video. The ads are skippable and advertisers pay on a cost per view basis. FUN … Continue reading

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A little help here

Dear Adwords Customer Support, You don’t know me so, first, let me introduce myself. I am an advertiser that has spent anywhere from $14,000 to $70,000 on Adwords over the past 90 days. To put it another way, I’ll spend … Continue reading

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A quick, easy way to monitor quality score and minimum bid changes

So, am I the only one who thinks that Google needs to provide advertisers with a way to easily compare quality score and minimum bid changes via a convenient report within Adwords? I can’t be the ONLY one! I finally … Continue reading

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Decoding Quality Score

Quality Score is Google’s way of measuring the relevance of a keyword you’re bidding on in Adwords to your ad’s copy and your landing page copy. As Craig Danuloff wisely said at SMX Advanced in Seattle last June, “Quality Score … Continue reading

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Top 3 Tools for the DIY Adwords Advertiser

There are many reasons why businesses outsource the management of paid search, but for small businesses with small budgets, the tools are there to create and launch a Google campaign within minutes (well, okay, I advise against launching a campaign … Continue reading

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Adwords Tip of the Day – Separate Content Targeting

Is your content campaign taking over your budget? Here’s a quick “best practice” tip – separate content targeting from keyword targeting. This is easiest to do in the Adwords editor. Just copy the campaign you want to separate and paste … Continue reading

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