What do you get when you marry search statistics with really cool graphics? THIS:
Here’s a summary of what I find most interesting:
- 46% of searchers fall into the “give me exactly what I asked for category” – this speaks volumes for ensuring that your content is supremely relevant to the keywords you’re bidding on. I also found it very interesting that one of the top categories for this is Entertainment. Does this mean people are looking for information about TV, music and other media? I really expected retail to be included here.
- A much larger percentage of the “give me exactly what I asked for” folks are higher income earners. What does this mean? They are all bossy and impatient?
- 86% of respondents like when brands stop overtly selling and instead try to teach something instead. Again, what does this mean specifically? Don’t be so OBVIOUS! I’m talking to YOU 37 retail sites that have sent me nonstop holiday emails since October.
- Infographics that look cool can sometimes be confusing.
Thanks to Certified Knowledge for providing this very cool Infographic to lonely bloggers like me. I totally took the bait.