Author Archives: jdooley

5 Classic Signs Your AdWords Campaign Suffers from Neglect

In 2002 when AdWords was still a relatively new phenomenon, Google’s revenue was roughly 400 million dollars (as reported by Statista). Now, thirteen years later, AdWords is practically a household name (if your house happens to be an ad agency). … Continue reading

Posted in AdWords, PPC, Search Marketing | Comments Off on 5 Classic Signs Your AdWords Campaign Suffers from Neglect

The Futility of Overwork

My 13-year-old daughter approached me a few months ago and said she was having an existential crisis. Apparently she’d been binge watching The Office to such an extent that she had seen Pam go from a single receptionist, to a … Continue reading

Posted in Work Life Balance | Comments Off on The Futility of Overwork

All We Are Saying, Is Give Bing a Chance…

I’ve recently found myself in the not-so-unique position of trying to convince a client to test out keyword advertising on Adcenter (Bing & Yahoo). After over a decade running campaigns on all three of the top search engines (remember when … Continue reading

Posted in Bing, PPC, Search Marketing | Comments Off on All We Are Saying, Is Give Bing a Chance…

The Benefit of Planning

When I first started out in the digital marketing world, there was a disconnect between the agency side of the business and the client side. The agency was frenetic, fast paced, and burn-the-midnight-oil intense because of deadlines (real or imagined) … Continue reading

Posted in Online Marketing Strategy | Comments Off on The Benefit of Planning

An Army of (not) One

An article by Saya Weissman titled, “Why it’s not such a bad thing to get fired from your agency job,” caught my attention today. I read it with a lot of snorting and nodding (good thing I work from home). … Continue reading

Posted in AdWords, PPC | Comments Off on An Army of (not) One

Dear Doctor, You’re Doing it Wrong – Paid Search for Physicians

The changing healthcare landscape has contributed to the need for more and more physicians to reach beyond their advertising comfort zone (namely print media and occasional radio spots), and try to find people online. To this end, search engines are … Continue reading

Posted in AdWords | Comments Off on Dear Doctor, You’re Doing it Wrong – Paid Search for Physicians

FAQ: How much should you spend on paid search?

Welcome to the first post in my new blog category, “frequently asked questions.” Aren’t you excited? I know I am! My very first question comes at me at least twice a week from various sources, so it makes sense to … Continue reading

Posted in FAQ, PPC | Comments Off on FAQ: How much should you spend on paid search?

Prepare for Landing

A recent post on Search Engine Land titled, “Death to the Cliche Landing Page” by Scott Brinker got me thinking about a few recent conversations I’ve had with business owners who are interested in testing paid search, but haven’t put … Continue reading

Posted in Landing Pages, Search Marketing | Comments Off on Prepare for Landing

Explaining Paid Search to Everyone’s Mom, Including Mine

When I’m in mixed (non-search-geek) company, the question of work occasionally comes up. The conversation generally goes something like this. Me: Hi Sarah, I haven’t spoken to you in so long! How have you been? Sarah: Great – I’m just … Continue reading

Posted in AdWords, PPC, Search Marketing | Tagged , | Comments Off on Explaining Paid Search to Everyone’s Mom, Including Mine

Five Things You Should Do Before Launching a Paid Search Campaign

Paid search is a do-it-yourself medium. It takes literally five minutes to set up an AdWords account, fund it, create your first campaign and launch. Google, in particular, has been aggressively targeting small businesses by providing $100 coupons and vouchers … Continue reading

Posted in PPC, Search Marketing | Tagged , | Comments Off on Five Things You Should Do Before Launching a Paid Search Campaign